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Video ad creative for product brands

Turn your product into a stronger video story.

We help product brands turn product features and use cases into short-form advertising concepts, demonstrations, and creative variations using AI-assisted production and human-led editing.

What we produce

  • 01

    Product video ads

    A clear reason to buy, shown in 15–30 seconds — built around one selling point and one concept.

  • 02

    Creator-style promotional videos

    Your product presented by an AI-generated creator, in the conversational style people expect on social.

  • 03

    Product demonstrations

    Your product shown in use, so viewers see what it does instead of being told.

  • 04

    Alternative hooks and variations

    Several openings and angles for the same product, so you have options to test.

Why this approach may help

AI-assisted production gives you another way to create advertising assets without arranging a new traditional shoot for every concept. That can make it practical to try more angles for the same product.

It isn't a replacement for everything. Real customer footage and authentic demonstrations remain valuable, and some products are better filmed for real — we'll tell you if we think yours is one of them.

Your first project: a paid pilot

You start with a defined scope, so you can judge the work before deciding whether ongoing production is right for you. We don't promise campaign results — we promise to deliver exactly what the scope says.

Recommended first step

Paid Creative Pilot

A manageable first project to evaluate our creative thinking, production quality and communication.

Price

Quoted in your proposal

After the pilot, you decide whether ongoing production makes sense. There's no commitment beyond the pilot.

Creative concepts
2 distinct concepts
Alternative hooks
1 per concept
Finished videos
4 (each concept with its original and alternative hook)
Length
15–30 seconds each
Format
9:16 vertical (other ratios by agreement)
Revisions
1 round
Delivery
Date agreed in your proposal
Examples

Example concept work

Self-initiated concept projects. The product brands shown are fictional.

  • Hair accessories · Product demonstration · 9:16 · 13s

    Hair pin — one-take updo demo

    A creator introduces a single hair pin, then shows the whole updo in one take — the product proves itself on screen.

  • Personal care · Creator-style talking head · 9:16 · 15s

    Pump-bottle care — talk to camera

    A creator speaks straight to camera with the bottle in hand, then dispenses and applies it — a classic creator-ad structure, made without a shoot.

  • Drinkware · Creator-style promotional · 9:16 · 15s

    Insulated tumbler — creator showcase

    A creator presents a lilac tumbler as an everyday-carry item in a styled wardrobe setting.

One product, four creative angles

The same fictional moisturiser presented four different ways — routine, pattern interrupt, unboxing and review-style. This is the kind of range a Creative Variations scope produces.

  • Skincare · Creator routine · 9:16 · 15s

    Hydra-Glow — bathroom routine

  • Skincare · Product-focused · 9:16 · 15s

    Hydra-Glow — pattern interrupt

  • Skincare · ASMR-style unboxing · 9:16 · 15s

    Hydra-Glow — ASMR unboxing

  • Skincare · Review-style talking head · 9:16 · 15s

    Hydra-Glow — review-style talk to camera

FAQ

Questions, answered

How we work, what's included, and what isn't.

  • No. AI tools generate presenters, scenes and visual assets, but a person develops the concept, writes the script, edits the video and checks every frame before delivery.

Ready to scope a pilot?

Tell us about your product and we'll come back with a proposal covering scope, timeline and price.