Hair accessories · Product demonstration · 9:16 · 13s
Hair pin — one-take updo demo
A creator introduces a single hair pin, then shows the whole updo in one take — the product proves itself on screen.
AI-assisted video ad creative for brands & agencies
More ad concepts. Less production overhead.
We turn product briefs into polished short-form video advertisements, with distinct creative angles and alternative hooks. Give your team more creative options without coordinating a separate production shoot for every variation.
Creative development · AI-assisted production · Human-led editing
Work
Selected concept work
Self-initiated concept projects showing the kind of video ads we produce. None were commissioned by a brand, and the product branding shown is fictional. Presenters and scenes are AI-generated; concepts, scripts and edits are done by a person.
Personal care · Creator-style talking head · 9:16 · 15s
Pump-bottle care — talk to camera
A creator speaks straight to camera with the bottle in hand, then dispenses and applies it — a classic creator-ad structure, made without a shoot.
Drinkware · Creator-style promotional · 9:16 · 15s
Insulated tumbler — creator showcase
A creator presents a lilac tumbler as an everyday-carry item in a styled wardrobe setting.
One product, four creative angles
The same fictional moisturiser presented four different ways — routine, pattern interrupt, unboxing and review-style. This is the kind of range a Creative Variations scope produces.
Skincare · Creator routine · 9:16 · 15s
Hydra-Glow — bathroom routine
Skincare · Product-focused · 9:16 · 15s
Hydra-Glow — pattern interrupt
Skincare · ASMR-style unboxing · 9:16 · 15s
Hydra-Glow — ASMR unboxing
Skincare · Review-style talking head · 9:16 · 15s
Hydra-Glow — review-style talk to camera
Who we work with
Two ways to work with Fathom Media, depending on who you are.
- For agencies
White-label production capacity
For paid-social and creative agencies that need product video ads produced to their brief, under their brand.
- Delivered without our branding
- Your brief, your client's guidelines
- Agreed scope and revision limits
- For brands
Product video ads for your brand
For e-commerce and product brands that want more short-form ad concepts without arranging a shoot for each one.
- Concepts, scripts and hooks
- AI-assisted production, human-led editing
- Start with a defined paid pilot
Services
What we produce
Three services, each with a defined scope and deliverables agreed before work starts.
- 01
Product Video Ads
Short-form product advertisements built around a clear selling proposition, visual demonstration, and agreed creative concept.
- Creative concept
- Script
- AI-assisted production
- Editing
- Captions and voiceover where agreed
- Final exports in the agreed format
- 02
Creative Variations
Alternative hooks, concepts, and edits that give brands and agencies different ways to present the same product or offer.
- New concept — a different angle, script and scenes
- Hook variation — same ad body, new opening seconds
- Cutdown — an existing ad re-edited to a new length or format
Every scope states which of these you're getting, so a hook swap is never sold as a new concept.
- 03
White-Label Production
Production support for agencies that need product-focused video creatives delivered according to an agreed brief, timeline, and scope.
- Work produced to your agency's brief
- Delivered without Fathom Media branding
- Consistent workflow across your clients
- Agreed revision limits per brief
Production only — we don't buy media or manage campaigns.
Also available where a brief needs them: AI-generated presenters and AI-generated visual assets.
Process
How production works
Four steps, with scope, timeline and revisions agreed before work starts.
- 01
Brief
You supply the product details, brand guidelines, approved messaging, assets, requirements and deadline.
- 02
Creative development
We develop the agreed advertising concepts, hooks and scripts, and share them with you before production.
- 03
Production
The concepts are produced and edited using suitable AI-assisted tools, with a person reviewing every video.
- 04
Review and delivery
You review the videos and give feedback within the agreed revision scope, then receive the final files.
Delivery dates are agreed in each proposal before work starts.
Pricing
Start with a paid pilot
A defined first project lets you judge the work and the process before committing to ongoing production.
40% offLaunch pricing on monthly plans and single projects. Add-ons are charged at standard rates.
Recommended first step
Paid Creative Pilot
A manageable first project to evaluate our creative thinking, production quality and communication.
Price
Quoted in your proposal
After the pilot, you decide whether ongoing production makes sense. There's no commitment beyond the pilot.
- Creative concepts
- 2 distinct concepts
- Alternative hooks
- 1 per concept
- Finished videos
- 4 (each concept with its original and alternative hook)
- Length
- 15–30 seconds each
- Format
- 9:16 vertical (other ratios by agreement)
- Revisions
- 1 round
- Delivery
- Date agreed in your proposal
Single projects
One-off videos, priced per project. One revision round included.
Single Video
One 15–30s creator-style video ad, 1 revision round.
Was $180, now $108Hook Pack
One video with 3 distinct opening hooks, ready to test.
Was $320, now $192Starter Pack
3 videos across different angles, 1 revision round each.
Was $480, now $288Growth Pack
5 videos across different angles, plus hook variations.
Was $750, now $450
Monthly creative production
For ongoing production once you've seen how we work. We recommend starting with a paid pilot.
Starter
Was $650, now $390per month- 4 finished videos per month
- 1 revision round per video
- Production schedule agreed at onboarding
- Billed monthly
Best fit: Brands that need a steady, modest flow of new creative.
Growth
Was $1,200, now $720per month- 8–10 finished videos per month
- Includes hook variations
- 1 revision round per video
- Production schedule agreed at onboarding
- Billed monthly
Best fit: Brands that want to test several angles each month.
Scale
Was $2,200, now $1,320per month- 15–20 finished videos per month
- Includes hook variations
- Creative strategy and direction
- 1 revision round per video
- Production schedule agreed at onboarding
- Billed monthly
Best fit: Brands or teams producing creative at higher volume.
Agency Production Partnership
Recurring white-label production for agencies serving e-commerce and product brands. We produce to your brief and your client's guidelines; you stay the face to your client.
Priced on scope — volume, turnaround, formats and revision requirements.
- White-label delivery, no Fathom Media branding
- Briefs taken in your agency's format
- One consistent production workflow across your clients
- Agreed scope and revision limits per brief
Add-ons
Rush delivery
+40% of project price
Timing agreed per project
Extra revision round
$50
Raw project files + full usage rights
$100
Not included: media buying, campaign management and ad spend. We produce the creative — you or your agency run the ads.
Why work with Fathom Media
What you can expect from the way we work.
Defined project scopes
Every project starts with a written scope: what's being made, how many, in which formats.
Clear communication
One point of contact, concepts shared before production, and plain answers about what's possible.
Human-reviewed deliverables
A person scripts, edits and checks every video before it reaches you.
Agreed delivery timelines
Delivery dates are agreed in the proposal — not promised in advance and missed later.
Flexible production
Start with a pilot, move to a monthly plan, or work brief-by-brief as an agency partner.
Transparent revision limits
You know how many revision rounds are included and what counts as a new scope.
FAQ
Questions, answered
How we work, what's included, and what isn't.
Short-form, product-focused ads: product demonstrations, creator-style videos, scripted concepts, and creative variations such as alternative hooks and cutdowns. Most are 15–30 second vertical videos for paid social.
Start with a defined, paid pilot.
Tell us about your product and we'll send a proposal with the pilot scope, timeline and price.